It's said that it can help to improve dry lips for smooth, supple, and soft lips, and give instantly 8H moisture. To me, it doesn't give me any instant 8H moisture effect. Seems like I have to reapply ... reapply ... and reapply perhaps in every 2 hours (working and staying in air-conditioned room for almost 24 hours). My first attempt in the first day to help moisture my lips was failed. ORIFLAME Tender Care Lipbalm still give better result than this. But since I do not have other lipbalm in stick (I do have The Bodyshop born lippy in jar actually, but too lazy to use it hehe ), so I tried to use this Maybelline lipbalm up until now, which is already almost a month. Now I realize that I do not have chapped lips anymore, my lips condition is better now, the smoothness and suppleness has been increased. So I think you have to be more patient using this lipbalm. Well it might not be give you any instant result, but from my experience, if you use it continuously, it will help you to enhance your lips condition better :).