Make Up For Ever Launches its Ultra HD Foundation at Ice Palace Jakarta

10:28:00 AM

Dany Sanz, the Founder and Creative Director of MAKE UP FOR EVER, has always worked in close contact with artists on television and film sets. To answer the need raised by the first digital cameras, she created HD in 2008, a professional range of make-up capable of rendering a perfect complexion with invisible coverage and natural results.

Advancing in sync with the latest technological progress, the technology of her leading HD products evolves, responding stunningly to the new norm of 4K cameras – four times more demanding in terms of definition. The new ULTRA HD Foundation is so perfect that it makes the skin look flawless, natural and luminous without ever revealing its presence.

On 12 January 2016, Make Up For Ever celebrated the newest Ultra HD Foundation launching at Ice Palace Lotte Shopping Avenue Jakarta. The event was attended by press and media, bloggers, make up artists, socialites.

The event was opened by Lia Amelia, Make Up For Ever Brand General Manager.

This ultra HD unifies the complexion without marking lines, gives you natural finish and spectacular glow, corrects the slightest sign of redness and the tiniest lines or imperfections under the scrutiny of the camera or photo lens. It is available in 30 shades in Indonesia from lightest to darkest.

Make Up For Ever had collaboration with Indonesia well-known photographer Rio, well-known makeup artists : Rama Jee, Bubah Alfian, Anpa Suha, Marlene Harliman and Upan Duvan to explore more on this foundation and to show us how perfectly was the foundation on camera.